Anita Moser


Anita Moser

Women's shoe collection, summer 2007

Fashion Design

Jury report

'Tell me what shoes you wear, and I'll tell you who you are'
Anita Moser has been awarded her third and hence final Swiss Fed­eral De­sign Grant – after 2003 and 2004. Not many man­age the hat trick. She is one of only a few shoe de­sign­ers in Switzer­land and has had her own label since 2003. Her shoe col­lec­tions are dis­trib­uted na­tion­ally and in­ter­na­tion­ally. Anita Moser is syn­ony­mous with dis­tinc­tive and idio­syn­cratic shoe de­sign.
She was awarded the grant for her 2007 sum­mer col­lec­tion, con­sist­ing of seven women's shoe mod­els named 'Rorschach', after the epony­mous psy­chodi­ag­nos­tic inkblot test. Anita Moser used these inkblots as a start­ing point for her col­lec­tion. An im­por­tant fea­ture of it seems to be a sense of ab­strac­tion. She does not sim­ply bor­row the fa­mous fold­ing im­ages used in the test, she de­vel­ops them. The sym­met­ri­cal inkblot out­line is printed or ap­pliquéd as a cut-out leather pat­tern onto both light nylon fab­ric boots, which makes for an ex­cit­ing in­ter­play be­tween the dec­o­ra­tive el­e­ment of the blot and the stout­ness of the boot. The san­dal is made of tanned cow leather. The black shine of the cut-out inkblot and de­ter­mines the shape. The milk-white, pale red and loam-coloured pumps fool the eye of their be­holder. At first, you are con­fused be­cause the sur­face seems to recre­ate a plas­ter cast. How­ever, the pumps have a string dec­o­ra­tion that can be made out under the fine nappa leather. A dou­ble leather sole, slightly shifted back, cre­ates an im­pres­sion of the shoes float­ing above the ground. These are shoes that will not leave you cold. They chal­lenge you and change the wearer's gait.
The award was not just for Anita Moser's col­lec­tion. The ho­n­our ex­tends to the way in which she has built and po­si­tioned her label.
Pa­trizia Criv­elli


Anita Moser
Born in
Modedesignerin FH


also in