Awarded
Romain Rousset / Geoffrey Cottenceau
Photo research 'Bernhardo, Montagnhard, Veronique, Veronique aussi'
Photography
Awarded
Photo research 'Bernhardo, Montagnhard, Veronique, Veronique aussi'
Photography
Fashion photography as theatrical presentation
These four photographs look like shots of a play, a contemporary production or like moments from a performance captured in repose. In one picture we see a masked man sitting on a horse made up of boxes and chairs and with a red fabric thrown over it. The rider is wearing a yellow top with large green appliqué areas, short trousers and dark green knee-length socks. The background is grey-white. In a second picture we see the masked rider on top of a little mound of blankets. We can even make out differently coloured flowers on the textiles. The man is wearing read knickerbockers, knee-length dark green socks again and a pink shirt with three white stripes, which like the trousers alludes to Tyrolean national costume. The pictures do not provide us with any other concrete information. We can assume what their subject matter and purpose is, but not categorize them fully. And it is highly probable that we would guess wrongly. The fact is that Romain Rousset and Geoffrey Cottenceau are presenting fashion by Bernhard Wilhelm and Veronique Branquinho for the German fanzine 'Mode Depesche' in these four images. But these works have nothing to do with familiar fashion photography, with styled models and glamour. They are highly original compositions, refusing to be defined or categorized. The setting is simple, the objects and accessories used look fanciful as if put together from personal possessions. In the two other pictures the head is completely enveloped in a great shape growing out of the clothes and making the person disappear except for the hands, which are hanging down. They imitate the effect of a moving object, here the clothing is 'flowing' to the right or upwards.
Ariana Pradal
Romain Rousset
Born in
1978
Education
designer HES en communication visuelle
Geoffrey Cottenceau
Born in
1978
Education
designer HES en communication visuelle, spécialisation photographie