Awarded
Catherine Leutenegger
Photo research 'The Kodak City'
Photography
Awarded
Photo research 'The Kodak City'
Photography
Click-Clack Kodak!
George Eastman (1854-1932) made the town of Rochester rich with the fast 'click', the legendary 'Kodak moment'. However, when it came to the transition to the digital world, Kodak didn't press the shutter fast enough. The decline of the analogue film business, Kodak's former core competence, became a threat to the company and the brand. Now catching up has become a struggle for survival, and life is slowly draining out of the head office in Rochester (U.S. state of New York). Laying off about 30,000 employees and a defiant pan to digital photography is meant to save what can still be saved. The impact of this change on the 'yellow photo giant' shouldn't be overlooked. Catherine Leutenegger's 'Kodak City' photo research project leads us to this place of long tradition, which is about to disappear. With a remarkable mastery of the technique and framing choices she displays what has become of the former centre of the photography world. Her look at the bland face of the town and at disillusioned individuals is merciless. The emptiness in these exterior views is tangible. Inside Kodak's production facilities, however, high-glossed and in the style of 1970s commercial photography, everything seems unchanged, seems to have remained the same over the years: the carpets on the floor, the marble, the gold leaf. The 'Kodak City' photo collection is complemented by a text consisting of a reportage with essays and interviews, and leaves us with a nightmarish intense impression of the digital revolution. Here the young photographer is seamlessly continuing the tradition of a perspective outside the field of view; this is the tradition she started to follow with her distinguished diploma work 'Hors Champs' in 2006: photography on photography over the course of time.
Eduard Hartmann
Catherine Leutenegger
Born in
1983
Education
Photographer