Tatiana Rihs, Guy Meldem


Tatiana Rihs / Guy Meldem


Graphic Design

Jury report

Systematized illustrations
Ta­tiana Rihs and Guy Mel­dem have de­signed a cor­po­rate image for the lit­tle, al­ter­na­tive cul­ture venue 'Zinéma' in Lau­sanne. They were com­mis­sioned to de­sign a sys­tem for printed mat­ter that could be de­ployed quickly and ef­fec­tively. The two graphic artists sug­gested a large printed sheet the or­ga­niz­ers can use in paper sizes from A6 to A1 by cut­ting it to the re­quired size and print­ing it. The paper is brown, and has beige, light blue and white il­lus­tra­tions de­rived from the ex­ist­ing logo. They are cubes that merge to­gether and trans­form them­selves, thus in­di­cat­ing the va­ri­ety of­fered by the cul­tural in­sti­tu­tion. If the sheets are cut down to the var­i­ous paper sizes, the il­lus­tra­tions al­ways re­main in the mid­dle. The graphic de­sign­ers cre­ate posters, fly­ers and other printed mat­ter against this back­ground. Ac­cord­ing to the event, this can be 400 fly­ers or just a few posters. The new ma­te­r­ial is copied or printed user laser or screen print­ing if the event is more im­por­tant. This means the or­ga­niz­ers can work rapidly and at a rea­son­able price, and apart from the orig­i­nal in­vest­ment in 3000 sheets of A1 paper their ex­penses are kept within rea­son­able lim­its. The de­sign can re­late to the back­ground in such a way as to cre­ate a di­a­logue be­tween back­ground and event in­for­ma­tion. Thus for ex­am­ple a printed speech bub­ble at­tached to a fig­ure in the back­ground an­nounces an event, or a cube that is open­ing up is printed on an­other closed cube in the back­ground. But a de­sign can also be printed on all the parts of the sheet, thus cre­at­ing dif­fer­ent vari­a­tions on the same event flyer thanks to the var­ied back­ground. In terms of con­tent, the graphic de­signer base the motif ei­ther on the event or on a logo or on both. Ta­tiana Rihs's and Guy Mel­dem's de­sign is il­lus­tra­tive and di­rect. This makes the cor­po­rate image look lively and im­me­di­ately rec­og­niz­able, de­spite the va­ri­ety. The de­sign fits in with the place and the scene.
Ar­i­ana Pradal


Tatiana Rihs
Born in
Postgrade en communication visuelle
designer HES, communication visuelle
premier certificat philosophie et histoire du cinéma, diplôme de sociologie

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Guy Meldem
Born in
designer HES en communication visuelle, spécialisation design graphique
Group name
Körner Union

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