Tatiana Rihs / Guy Meldem
Tatiana Rihs and Guy Meldem have designed a corporate image for the little, alternative culture venue 'Zinéma' in Lausanne. They were commissioned to design a system for printed matter that could be deployed quickly and effectively. The two graphic artists suggested a large printed sheet the organizers can use in paper sizes from A6 to A1 by cutting it to the required size and printing it. The paper is brown, and has beige, light blue and white illustrations derived from the existing logo. They are cubes that merge together and transform themselves, thus indicating the variety offered by the cultural institution. If the sheets are cut down to the various paper sizes, the illustrations always remain in the middle. The graphic designers create posters, flyers and other printed matter against this background. According to the event, this can be 400 flyers or just a few posters. The new material is copied or printed user laser or screen printing if the event is more important. This means the organizers can work rapidly and at a reasonable price, and apart from the original investment in 3000 sheets of A1 paper their expenses are kept within reasonable limits. The design can relate to the background in such a way as to create a dialogue between background and event information. Thus for example a printed speech bubble attached to a figure in the background announces an event, or a cube that is opening up is printed on another closed cube in the background. But a design can also be printed on all the parts of the sheet, thus creating different variations on the same event flyer thanks to the varied background. In terms of content, the graphic designer base the motif either on the event or on a logo or on both. Tatiana Rihs's and Guy Meldem's design is illustrative and direct. This makes the corporate image look lively and immediately recognizable, despite the variety. The design fits in with the place and the scene.
Postgrade en communication visuelle
designer HES, communication visuelle
premier certificat philosophie et histoire du cinéma, diplôme de sociologie
designer HES en communication visuelle, spécialisation design graphique