Guy Meldem


Guy Meldem

Illustration and art design for various posters, t-shirts, skateboards and publications

Graphic Design

Jury report

The animal and us
Lau­sanne graphic de­signer Guy Mel­dem also works with Sami Ben­hadj and Tarik Hay­ward under the label 'Körner Union'. He cre­ates a world very much of his own. The vague retro charm one en­coun­ters at first sight proves de­cep­tive on closer in­spec­tion: Mel­dem's aes­thetic is very rad­i­cal and con­tem­po­rary. Char­ac­ter­is­tic for Guy Mel­dem's work is a will to de­sign and to cre­ate a per­sonal uni­verse. The hand-draw­ing is ob­vi­ously very promi­nent: ex­pres­sion of a new de­light in draw­ing by hand in the post-com­puter gen­er­a­tion? More­over, what stands out is Guy Mel­dem's un­usual way of deal­ing with an­i­mals, a theme that runs through his work. Even the vi­sual iden­tity he has given to a skate­board man­u­fac­turer, car­ried through onto the boards, but also the printed mat­ter and t-shirts, is made up of un­usual an­i­mal draw­ings. Al­though one can some­times make out birds and foxes most of the an­i­mals are re­ally akin to myth­i­cal crea­tures. If some­one has such an idio­syn­cratic graphic lan­guage, they should have dif­fi­culty work­ing in a con­trac­tual re­la­tion­ship. The graphic de­signer trained at the Ecole can­tonale d'art in Lau­sanne. He demon­strates the op­po­site and keeps his own hand­writ­ing even when work­ing in a con­trac­tual re­la­tion­ship. He de­vel­ops his fly­ers from the font, for ex­am­ple for the 'Dirty Danc­ing' se­ries at the 'Loft' Lau­sanne music club: let­ters start to melt, to sprawl, lead an un­canny life of their own and in a way com­ment on what the words an­nounce. Or a face pops up be­tween the let­ters, in a cou­ple of lines. Thus, a charm of its own is cre­ated that cap­ti­vates and fas­ci­nates the be­holder. Who could re­sist a closer look? In­deed, in Guy Mel­dem's work things seem to get a life of their own, to lead a kind of se­cret life, a life un­der­neath the sur­face the be­holder is urged to dis­cover.
Peter Stohler

Biografie Biographie Biografia Biografia Biography

Guy Meldem
Geboren Né/Née en Nato/Nata in Born in
Ausbildung Formation Education
designer HES en communication visuelle, spécialisation design graphique
Gruppenname Collectif Group name
Körner Union

auch im Jahr aussi en anche nel also in