Awarded
Aurèle Sack
Fonts 'Purple Regular', 'Purple Italic', 'Omega Bold', 'Gallery Regular'
Graphic Design
Awarded
Fonts 'Purple Regular', 'Purple Italic', 'Omega Bold', 'Gallery Regular'
Graphic Design
Elegance and coarse details
In the development and design of new typefaces, Lausanne designer Aurèle Sack uses redesign, a strategy he successfully demonstrates on various typefaces. 'AS Purple Regular' is a typeface that at first sight looks like a 19th-century 'Antiqua'. The ECAL-trained designer has developed this typeface further. The presentation in book form with a single letter per page allows one to look at the details without the need to use a magnifying glass. In the redesign of the 'Antiqua' Aurèle Sack intentionally plays with what used to be considered deficiencies in hot-type printing. Yes, he even intensified specific elements of disturbance, for example the unusually raw-seeming connection between the shafts and the serifs. Let's hope the typeface along with its italic sister 'AS Purple Italic' is soon available on the market. So far it has only been used for the monograph of artist Andro Wekua which has been produced by the 'Norm' office in Zurich. For 'Norm', Aurèle Sack has also developed two other typefaces further, for example an existing 'Futura'-typeface into a 'Corporate Typeface Omega' for the eponymous firm. He created 'Gallery Regular' for a gallery in Vienna in collaboration with the 'Norm' office. He developed this typeface from the typeface 'Normetica' developed by 'Norm'. Aurèle Sack belongs to a younger generation of designers who bring new life and fresh typefaces to the field of typography. He is aware of the fact that in this field innovation is very difficult but follows the credo that one has to adapt to the times. So far Aurèle Sack has only worked digitally. However, his redesigning work goes beyond the perfection that can be achieved by computer and focuses on imperfection and unwieldy things that characterise the typefaces and make them unique. In his redesigns Aurèle Sack combines coarse details with elegance and creates typefaces that prove to be of value not only on paper but also on the screen.
Peter Stohler
Aurèle Sack
Born in
1977
Education
Graphic Designer