Awarded
Annik Troxler
'Vergissmeinnicht', various print products (diploma work)
Graphic Design
Awarded
'Vergissmeinnicht', various print products (diploma work)
Graphic Design
Ways of not forgetting
How do you manage not to forget the most important purchases in a supermarket? The graphic artist Annik Troxler, who lives in Berlin, has done some research on the subject of remembering and forgetting. How can you make yourself remember something? And how can graphic art help that? In her diploma project 'Vergissmeinnicht' (forget me not), Annik Troxler suggests creating and using different memory-aiding images. One of the methods presented is the radial 'Mind Map', which has now been widely accepted. This has the most important idea at the centre, and the branches then move out from the general to the particular, from the is important to the less important.
Her staggeringly simple suggestion for keeping a grip on everything you need to buy in the supermarket in future should elicit a very positive response. Instead of writing out abstract lists, her suggestion is based on our sense of orientation. The supermarket shelves are drawn out on paper as a ground plan, and a cross can be made at the point where the goods are actually to be found in the shop. When can we expect the supermarkets themselves to get round to this graphic visual presentation to help their forgetful customers? The designer hopes that by using the methods she has investigated we will be able to remember certain things better, but at the same time forget more unimportant things with a clear conscience.
She also looks at memories of things that have already been seen in her typographical research called 'Sign Type'. She makes a new alphabet from nothing but traffic signs, which she used as amazingly intelligible letters (see the 'Call Back' lettering in the illustration). Things that have been seen over and over again are used again for this work in a surprisingly fresh way, proving that creative graphics has a great deal in common with intelligent recycling.
Peter Stohler
Annik Troxler
Born in
1979
Education
designer HES en communication visuelle, spécialisation design graphique