Awarded
Noha Mokhtar
Photo research 'Al Fassad / La Corruption'
Video 'El Hob wal Melh / Amour et sel'
Photography
Awarded
Photo research 'Al Fassad / La Corruption'
Video 'El Hob wal Melh / Amour et sel'
Photography
An Intelligent Puzzle
Noha Mokhtar, a young native of Lausanne, has won the Swiss Federal Design Award 2012 for two projects: with the video work 'El Hob wal Melh / Amour et sel' and the photographic series 'Al Fassad / La Corruption'. The two projects also served as her graduation project - she graduated from the ECAL as a visual designer in 2011.
The video project was based on two observations: the television stands in the centre of every Arab living room - which is also the most important room in the house and the room where one receives guests and displays ones wealth. A great deal of care is generally taken with the interior decor of this salon. Every last detail of the grand furnishings and decorations is composed, in such a way that one is forced to ask whether anyone can actually live in such a room or whether it is simply a showcase.
The camera is trained on a scene showing on the television screen. An Arabian soap opera with historical and political overtones is showing. Subtitles help the viewer to understand the drama. A woman and a man are playing a scene in a grand, opulent space. The camera leaves the television, swinging to the right; the picture slowly changes from a fictional living room to the real living room in which the camera is located. The soundtrack and the subtitles continue as the camera slowly pans 360 degrees to show the furnishings of the room. This causes the line between reality and documentary to become blurred; it is easy to forget that the protagonists are not actually standing behind the camera, and that the scene is still simply showing on the TV.
In the photograph series 'Al Fassad / La Corruption', Noha Mokhtar looks at the interiors and exteriors of Egyptian society - its ornaments and façades - observing how Egypt presents itself to the outside world. The photographer juxtaposes film sets, new palace building sites and ruins in Cairo. However, this is not purely a documentary project: she mixes views of architecture with artistic pictorial compositions assembled from fabrics and patterns, with almost sculptural Kleenex boxes and plastic stucco. Both works give us a glimpse of an aspect of the Middle East usually hidden from us, and reveal that Noha Mokhtar knows how to assemble an intelligent puzzle.
Noha Mokhtar
Born in
1987
Education
Photographer