A serial of posters
A serial of posters
What makes a designer decide to print in only one colour? The Zürich graphic designer Lukas Zimmermann, who graduated in visual communication at the Zürich University of the Fine Arts, explains: he starts by looking for common ground on which to base typeface, image and drawing. Since 2003 he has consistently printed his posters in only one colour. He skilfully cultivates manual craftsmanship, as clearly shown in the lettering, the application of the ink and the line drawings. Most of his posters advertise musical or cultural events and he prints them himself in editions between 30 and 300. Rarely does one come across such a stringently designed oeuvre, articulated in several printing techniques including digital, silkscreen and cardboard prints. In addition to his virtuoso mastery of lettering, Zimmermann 'finds' suitable imagery and consistently translates one powerful idea into a single image per poster. A roaring lion announces a DJ evening at an underground Zürich club – a striking and singular statement, capable of calling attention to itself in the raucous market of music flyers. For the announcement of 'Evil Rave', he used provocative line drawings of a set of knives from a paring knife to a large butcher's knife. His letters often look as if they had been cut out by hand and radiate a crude charm. Zimmermann's flyers communicate an underground feel and reassuringly pit themselves against omnipresent high-gloss graphics. He also – unsurprisingly – designs flyers for the Rote Fabrik in Zürich. His treatment of lettering is especially creative; he distorts it, blows it up and often makes it look as if it had been stamped on the paper. Zimmermann's courage to step out of line and wilfully espouse a handmade look is a vital and welcome contrast to the relentlessly smooth, stylish world around us.
Designer FH, Visuelle Kommunikation