About the year 2010

About the year 2010


In the first round of the Swiss Fed­eral De­sign Com­pe­ti­tion 2010, 60 de­sign­ers were se­lected from some 240 dossiers, and their orig­i­nal work was re­viewed by the jury in Bern. Fol­low­ing the jury's pro­posal, the BAK awarded prizes to 28 sub­mis­sions in the fields of graphic de­sign (11), fash­ion (6), pho­tog­ra­phy (5), in­dus­trial de­sign (4), jew­ellery (1) and scenog­ra­phy (1). The award win­ners have the op­por­tu­nity to choose be­tween a cash prize of 25,000 Swiss Francs, a res­i­dency with a renowned firm and a stu­dio res­i­dency at home or abroad. The com­pe­ti­tion is open to Swiss in­di­vid­u­als, groups, col­lec­tives, teams and la­bels under 40 years of age.

In col­lab­o­ra­tion with the BAK, the Mu­seum für Gestal­tung Zürich is mount­ing a com­bined ex­hi­bi­tion of the award-win­ning young de­sign­ers and the re­cip­i­ents of the de­sign prize. Nico­las Le Moigne from Lau­sanne de­signed the scenog­ra­phy of the ex­hi­bi­tion. It is dom­i­nated by Spanset straps as a vi­sual leit­mo­tiv, which Le Moigne used to mount dis­play cases or to at­tach free­stand­ing walls to columns. They also guide vis­i­tors through the ex­hi­bi­tion.

The man­date for the graphic de­sign of the pub­li­ca­tion is given to young, in­no­v­a­tive de­sign­ers for a pe­riod of three years. This year, Jonathan Hares has cre­ated a sur­pris­ingly slim pub­li­ca­tion, com­ple­mented by a highly in­for­ma­tive web plat­form. Hares has rad­i­cally re­vamped the way the de­sign prize can be pre­sented and com­mu­ni­cated. Work­ing with pro­gram­mers and print­ers, his prod­uct in­ten­tion­ally in­cor­po­rates two mu­tu­ally com­ple­men­tary media. In ad­di­tion, the pub­li­ca­tion it­self in­no­v­a­tively re­de­fines the printed medium's role of pro­vid­ing in­for­ma­tion.


Patrick Reymond
architect, designer, Atelier Oï, La Neuveville

Lionel Bovier
editor JRP¦Ringier Kunstverlag, Zurich

Claudia Cattaneo
art historian, Co-director, Gewerbemuseum Winterthur

Annemarie Hürlimann
art historian and curator, Zurich and Berlin

Renate Menzi
director of the design collection, Museum für Gestaltung Zürich

Cornel Windlin
graphic designer and typographer, Zurich

Erika Zelic
textile designer, Zürich

Patrizia Crivelli,
art historian, head of design department, Federal Office of Culture, Berne

Christoph Hefti, textile designer, Antwerpen
Nigel Shafran, photographer, London
Christoph Zellweger, jeweller, Zurich