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Caro Cerbaro

Awarded

Caro Cerbaro

Posters 2000 – 2009

Graphic Design

Jury report

Exuberantly Experimental
Car­olina Cer­baro uses her com­puter only to print things. If she could, she would hap­pily do with­out it. As a graphic artist, she is a free-spir­ited mas­ter of her craft. Her ap­proach al­lows her to re­tain con­trol of her work while at the same time de­lib­er­ately in­dulging in a de­cel­er­ated ap­proach to time.

Cer­baro en­ters into the de­sign process with a great sense of cu­rios­ity and a will­ing­ness to go with the flow. She likes to be sur­prised by the re­sult. When­ever she trav­els in Switzer­land or abroad, she brings back im­ages of painted let­ter­ing, which she col­lects avidly. The ty­pog­ra­phy on many of her posters is made up of let­ters she has cut out and glued by hand. She com­bines or­na­ments and im­ages in col­lages away from the com­puter screen and does so with un­err­ing in­tu­ition.

It is im­por­tant for her to know who and what is be­hind any work that is com­mis­sioned, be­cause it is the per­son­al­ity, the music or the style of the client that in­spires the com­po­si­tion and ex­pres­sion of her posters. For the poster ad­ver­tis­ing a con­cert she en­larged and copied a film still until she had achieved the de­sired grain­i­ness. Al­though the choice of let­ter­ing and struc­ture are fairly clas­si­cal, she has added a con­tem­po­rary slant by tint­ing the text and image of the A2 poster in deep cyan.

Car­olina Cer­baro ex­ploits all the pos­si­bil­i­ties of the ma­te­r­ial to hand: she uses such out­moded tools as felt pen, pho­to­copier, stamps and even neo­colour. She takes risks and has no fear of try­ing out new com­po­si­tional ap­proaches. Did any­one say that flo­ral paper couldn't be used as print­ing paper?
Anna Niederhäuser

Biography

Carolina Cerbaro
Born in
1976
Education
Gestalterin FH, Studienbereich Visuelle Kommunikation

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