Lyne Friederich

Awarded

Lyne Friederich

<3 À+', booklets, posters and cards (diploma work)

Graphic Design

Jury report

Communicating with frocks and socks
Lyne Friederich's diploma piece for the Ecole can­tonal d'art de Lau­sanne started as a col­lec­tion of lit­tle notes. She asked friends to col­lect their Post-its and hand them over to her. She di­vided these into var­i­ous groups: lists, agen­das, mes­sages. Lyne Friederich was in­ter­ested in these lit­tle texts and com­mu­ni­ca­tions that are often used among house­mates or a fam­ily if it is not pos­si­ble to speak at a par­tic­u­lar time. Her work ex­per­i­ments to show how it is pos­si­ble to com­mu­ni­cate within one's own house­hold with­out using pen­cil and paper. She sug­gests using what­ever is around and trans­form­ing it into vi­sual mes­sages. She started with a good ex­am­ple by pho­tograph­ing her in­stal­la­tions so that other peo­ple could use them to com­mu­ni­cate with­out hav­ing to do any­thing them­selves. She smiles when she de­scribes her in­ter­ven­tions as the­atri­cal in part; it is quite clear that she en­joys her work. For ex­am­ple, the in­vi­ta­tion say­ing 'On fait la fête ce soir' was pre­sented vi­su­ally in two ways: an evening dress filled with bal­loons hang­ing on a hanger on the cor­ner of a box, and red high-heeled shoes with small square heels. Both send the same mes­sage: 'Dress up a bit, we're cel­e­brat­ing today!' To give a vi­sual ver­sion of the mes­sage 'Look after your socks!' she piled a lot of socks up into a mound. Lyne Friederich's in­ter­ven­tions are at­trac­tive to look at and fun. They make view­ers want to try out ways of com­mu­ni­cat­ing things other than in writ­ing. Any­one who doesn't want to risk mak­ing in­stal­la­tions him- or her­self can order her set con­sist­ing of book, post­cards and posters in order to leave vi­sual mes­sages.
Ar­i­ana Pradal

Biography

Lyne Friederich
Born in
1983
Education
designer HES en communication visuelle, spécialisation design graphique