Awarded
Lyne Friederich
<3 À+', booklets, posters and cards (diploma work)
Graphic Design
Awarded
<3 À+', booklets, posters and cards (diploma work)
Graphic Design
Communicating with frocks and socks
Lyne Friederich's diploma piece for the Ecole cantonal d'art de Lausanne started as a collection of little notes. She asked friends to collect their Post-its and hand them over to her. She divided these into various groups: lists, agendas, messages. Lyne Friederich was interested in these little texts and communications that are often used among housemates or a family if it is not possible to speak at a particular time. Her work experiments to show how it is possible to communicate within one's own household without using pencil and paper. She suggests using whatever is around and transforming it into visual messages. She started with a good example by photographing her installations so that other people could use them to communicate without having to do anything themselves. She smiles when she describes her interventions as theatrical in part; it is quite clear that she enjoys her work. For example, the invitation saying 'On fait la fête ce soir' was presented visually in two ways: an evening dress filled with balloons hanging on a hanger on the corner of a box, and red high-heeled shoes with small square heels. Both send the same message: 'Dress up a bit, we're celebrating today!' To give a visual version of the message 'Look after your socks!' she piled a lot of socks up into a mound. Lyne Friederich's interventions are attractive to look at and fun. They make viewers want to try out ways of communicating things other than in writing. Anyone who doesn't want to risk making installations him- or herself can order her set consisting of book, postcards and posters in order to leave visual messages.
Ariana Pradal
Lyne Friederich
Born in
1983
Education
designer HES en communication visuelle, spécialisation design graphique