Awarded
André Schweiger / Raoul Schweizer
Jewellery collection 'Goldschluck'
Jewellery and Objects
Awarded
Jewellery collection 'Goldschluck'
Jewellery and Objects
Swallow by swallow to the ultimate experience
Why destroy valuable things in the digestive tract? Jewellery or Concept Art? There is scarcely a jewellery creation that triggers such violent arguments as 'Goldschluck' (Goldswallow) by the graphic artist Raoul Schweizer and the goldsmith André Schweiger. Together they have designed a jewellery line and a highly styled presentation showcase that stands our established system of values completely on its head. Something that we used to wear proudly on our necks or wrists we are now supposed to ingest: real gold, with a shop value between 500 and 2000 francs. It can be supplied in twelve exquisitely designed capsule forms, offered in high-grade, clinically pure packaging.
The two designers aver that 'swallowing gold' is a new ritual that is almost like a substitute drug. But is it really possible to design rituals on a drawing-board now? The admirable thing about this idea, which has been radically thought through, is that it is hardly possible to decide how much irony there is in this ambivalent project. In any case there is no lack of humour and inventiveness in the high-falutin, media-slanted, PR texts, instruction leaflets and product names. So for example we leave behind the all-too-familiar 'No. 5' from Chanel and admire the new fetish created by Schweiger and Schweiger, promising us a veritable gold rush: 'Schnell Nr. 5', that is 22 grams of real gold in rosewater, just waiting to be swallowed.
The designers suggest that 'Goldschluck' can be consumed, without worrying about the wagging moral finger. Given the hunger and misery in the world, it is easy to object to such frivolous assertions. Even so, the intelligently contrived 'Goldschluck' project makes such a radical and expressly provocative contribution to the debate about our increasingly eroding perceptions of values.
Peter Stohler
André Schweiger
Born in
1968
Education
Goldschmied/Schmuckgestalter
Raoul Schweizer
Born in
1968
Education
Grafiker