Awarded

Aurèle Sack

Fonts 'Purple Regular', 'Purple Italic', 'Omega Bold', 'Gallery Regular'

Graphic Design

Jury report

Elegance and coarse details
In the de­vel­op­ment and de­sign of new type­faces, Lau­sanne de­signer Aurèle Sack uses re­design, a strat­egy he suc­cess­fully demon­strates on var­i­ous type­faces. 'AS Pur­ple Reg­u­lar' is a type­face that at first sight looks like a 19th-cen­tury 'An­ti­qua'. The ECAL-trained de­signer has de­vel­oped this type­face fur­ther. The pre­sen­ta­tion in book form with a sin­gle let­ter per page al­lows one to look at the de­tails with­out the need to use a mag­ni­fy­ing glass. In the re­design of the 'An­ti­qua' Aurèle Sack in­ten­tion­ally plays with what used to be con­sid­ered de­fi­cien­cies in hot-type print­ing. Yes, he even in­ten­si­fied spe­cific el­e­ments of dis­tur­bance, for ex­am­ple the un­usu­ally raw-seem­ing con­nec­tion be­tween the shafts and the ser­ifs. Let's hope the type­face along with its italic sis­ter 'AS Pur­ple Italic' is soon avail­able on the mar­ket. So far it has only been used for the mono­graph of artist Andro Wekua which has been pro­duced by the 'Norm' of­fice in Zurich. For 'Norm', Aurèle Sack has also de­vel­oped two other type­faces fur­ther, for ex­am­ple an ex­ist­ing 'Fu­tura'-type­face into a 'Cor­po­rate Type­face Omega' for the epony­mous firm. He cre­ated 'Gallery Reg­u­lar' for a gallery in Vi­enna in col­lab­o­ra­tion with the 'Norm' of­fice. He de­vel­oped this type­face from the type­face 'Normet­ica' de­vel­oped by 'Norm'. Aurèle Sack be­longs to a younger gen­er­a­tion of de­sign­ers who bring new life and fresh type­faces to the field of ty­pog­ra­phy. He is aware of the fact that in this field in­no­va­tion is very dif­fi­cult but fol­lows the credo that one has to adapt to the times. So far Aurèle Sack has only worked dig­i­tally. How­ever, his re­design­ing work goes be­yond the per­fec­tion that can be achieved by com­puter and fo­cuses on im­per­fec­tion and un­wieldy things that char­ac­terise the type­faces and make them unique. In his re­designs Aurèle Sack com­bines coarse de­tails with el­e­gance and cre­ates type­faces that prove to be of value not only on paper but also on the screen.
Peter Stohler

Biography

Aurèle Sack
Born in
1977
Education
Graphic Designer

Web

also in

2010

2014